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Online fashion retail brands Superbalist and Spree to merge Online retailer Takealot.com is set to merge its online fashion brand, Superbalist, with Media24’s Spree brand to establish an online fashion platform. Both the brands are currently part of the Naspers group and are operating through separate sourcing and buying, technical, marketing, warehousing and logistics functions. The deal will form a single entity and create a more focused online retail, footwear and apparel business platform. Takealot Group CEO Kim Reid said: “We are very excited about

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